

He goes by the name Canda.
Like any red panda, Canda is a captivating little animal, with a unique ecological niche and a crucial role in the ecosystem he inhabits. But Canda’s role, and the ecosystem he inhabits, is a little different.
As a brand mascot, Canda keeps the PP Plus ecosystem vibrant and carries several attributes and behaviours that reflect the needs of fledgling businesses looking to scale and establish their green technologies. Canda is also cute. Period!

Attributes & Behaviours

Agile

Canda loves climbing, and despite his laid back demeanour, he’s pretty nimble and can swiftly move from one tree to another. Watching it is quite majestic!
In business, agility refers to the ability to respond quickly to challenges and opportunities. Agile organisations can make decisions faster, adjust strategies, and seize new opportunities, facilitating growth.
Resourceful

Canda is skilled in the art of finding food and shelter. In his natural habitat, you’ll find a cosy den stocked with bamboo. He loves bamboo.
In business, resourcefulness can lead to innovative solutions, cost-effective strategies, and efficient use of time and people, all of which are critical for scaling up.
Collaborative

Canda is a social animal, enjoying the act of collaborating for the greater good. Whilst his peers are generally pretty solitary, Canda has broken the mould for his kind. He always stood out, somehow inheriting the very pantones of the PP Control & Automation and PP Plus brand colour palette. Strange but true.
In the business context, collaboration is essential for growth. Building strong partnerships and alliances can help a business succeed in new markets, with novel technologies, and through shared expertise, thereby accelerating growth.
Focused

Canda has a pretty slow metabolism and conserves energy by sleeping for long hours. But in those moments that he’s awake, he’s focused and raring to go!
In business, it’s essential to prioritise and focus efforts on high-impact activities and core competencies. Avoiding distractions, managing time efficiently, and allocating resources more effectively will contribute to scaling up.
Resilient

Canda is known for his persistence and surviving in challenging environments. Despite the many challenges his environment generates, nothing can knock his ‘can-do’ attitude. That’s why he’s always smiling.
In the business world, persistence and resilience are key attributes for achieving long-term growth. Overcoming obstacles, learning from failures, and maintaining a positive attitude are crucial for scaling up successfully.

That mark?
Canda’s distinct marking on the left side of his adorable face is somewhat of a mystery.
Is it a birth mark, is it inked on his fur, perhaps it’s a scar from an altercation? Could it be a mark entrusted only to those with an important destiny to fulfil? It will be forever debated and never revealed.
One thing we know; it looks remarkably similar to a plus glyph (+). But he’s keeping it all very close to his chest. Our advice; don’t ask questions, just accept that it’s a very convenient mark for the PP Plus brand mascot.


Those colours!

HEX E31A38
RGB 227, 26, 56
HSB 351, 89, 89
CMYK 0, 88, 75, 10

HEX FAB500
RGB 250, 181, 0
HSB 43, 100, 98
CMYK 0, 27, 100, 1
There’s no mistaking his vibrant palette; just another distinctive feature of everyone’s favourite red panda.
When you see red and yellow, don’t think fast food, think fast innovation!
Finding the right partner
Canda will help you find the most suitable network partners, sniffing out growth enabling services across manufacturing, business and academic support.
What support are you looking for?
Need help? Book a Discovery Session

PP Plus offers three pillars of support that give access to hundreds of capabilities, services and methods to help you rise through seed investment, to the flourishing market debut of your groundbreaking green technology.
Access one, two, or all three pillars of support. Your needs come first and we’ll help you identify immediate priorities and what is required for long-term growth and success.
Manufacturing
Partner with industry experts to unlock resources, manufacturing capabilities, market insight, and product development acceleration.
Business
Access consultants and partners, supporting growth through grants & funding, marketing strategy, planning and scaling up coaching.
Academia
Support through collaborative research, testing facilities, and academic partnerships, fostering technology development and validation.
Access the network
It’s easy to access the PP Plus support network and Growth Pillars.
It all starts with a…


1-hour min.
A discovery session will usually last an hour but there’s no time limit on getting to know your needs and how we can help.

Free of charge
A discovery session is completely free of charge and requires no formal preparation. Let’s see where an informal chat leads.

No obligation
There is no obligation to use PP Plus or its partner network after your session. This is all about getting to know one another.

Next steps
A discovery session will clearly identify the best next steps to take and may result in direct referrals to specific network partners.

