Cucumber PR
Russ Cockburn established Cucumber PR over ten years ago with the aim of delivering cost-effective communications assistance to growing businesses and public sector organisations throughout the UK.
The PR agency specialises in uncovering overlooked stories, refining them for media consumption, and then leveraging its comprehensive and high value media network to secure maximum coverage across local, regional, b2b, trade, national press and broadcast media.
With a portfolio exceeding 40 businesses, including a niche for servicing the specific needs of manufacturers, Cucumber PR offers a versatile approach that is tailored to client requirements.
Whether it’s handling one-off high impact projects, assuming the role of ‘proactive press office’, or providing strategic communication support and crisis management, the emphasis is on delivering major returns on investment and ensuring customer bottom-line objectives are met.
Russ is joined in the business by Joan Cockburn, who has a diverse background working with blue chip clients across construction, manufacturing, retail, and professional services. She leads on initiatives that utilise effective communication strategies to enhance the social impact and ESG commitments of Cucumber PR clients.
Cucumber PR’s ‘USP’ is in delivering media relations, but it also offers:
Writing support for award applications
Copywriting for business reports and corporate material
PR training
Photography management
Social media consultancy
Speechwriting
Stakeholder communications
Video production.
Cucumber PR is not only named after a snack I enjoy, it’s also the best outfit for strategic media opportunities and big impact communications in the industry. That’s a win-win!
Business Partner
Services
Media Relations
With your target media defined, Cucumber PR will secure coverage in key outlets across, broadcast, digital, local, b2b, national and vertical trade.
It excels in media management, leveraging various channels to amplify key messages for client success, whether it’s boosting sales, influencing stakeholders, or helping firms become an ‘employer of choice’.
The agency offers tailored support, from one-time project assistance for major announcements to comprehensive press office services, functioning seamlessly as an extension of your marketing and operational team.
This approach prioritises delivering maximum value for your investment. You can expect writers with both media and commercial experience, extensive regional and national networks, proactive agenda-setting and creative storytelling, direct journalist engagement, and integration of traditional PR methods with digital and video platforms.
High Value Press Coverage
PR has traditionally been seen as an expensive luxury, that’s no longer the case.
Cucumber PR has a track record of delivering significant returns on investment both in terms of media coverage secured and bottom-line benefits to the client.
Copywriting
With a diverse background encompassing journalism, magazine writing, and commercial PR, Cucumber possesses the full spectrum of skills necessary to effectively engage your target audiences.
Copywriting expertise extends to crafting compelling content for various mediums, including advertisement copy, annual reports, corporate brochures, E-newsletters, speeches, and video scripts.
Furthermore, it can also take on project management, seamlessly coordinating teams of specialists to handle design, photography, video production, and digital development.
Cucumber PR also has a great track record in collaborating with other agencies to deliver specialised copywriting services tailored to specific project requirements and marketing communications.
Video
The media are increasingly looking for video content when covering stories and this must be factored into how we break news.
Cucumber PR can storyboard and direct corporate films, video news stories and interviews, with knowledge on what to say and how to say it to maximise attention from media partners.
Award Applications
Cucumber handles entire award processes, from application writing to readiness for site visits, interviews, and judging days.
It has facilitated clients in winning major awards from various platforms like Business Desk, Coventry Telegraph, Express and Star, Insider, UK IT Awards, and The Manufacturer magazine.
Cucumber PR specialises in assisting businesses to apply for the distinguished King’s Award, involving a meticulous 5,000-word application. Its strategy ensures clarity, avoiding clichés, and resonating with judges, leading to several successes across different categories for this prestigious award.
Strong Ties to the Best Media Outlets
You don’t have to go to London to deliver your message nationally.
Cucumber PR is in regular contact with key broadsheet journalists and is a regular source of case studies for the BBC, Channel 4, ITV, and Sky News.
These close ties have also secured coverage with some of the best print and digital outlets, including Bloomberg, Reuters, Raconteur, Financial Times, The Guardian, The Telegraph, and The Times.
Media Relations
PR Strategy
PR Training
Copywriting
Award Application support
Social Media Consultancy
Stakeholder Communications
Virtual Press Office
Crisis Management Support
Connect
Boost your network and connect with experts at Cucumber PR.
Russ Cockburn
Director
Joan Cockburn
Director
